25 Lessons from “HOOKED” by Nir Eyal
**”Hooked: How to Build Habit-Forming Products” by Nir Eyal** is a must-read for entrepreneurs, product designers, and marketers looking to create products that captivate users and encourage repeat engagement. Eyal introduces the Hook Model, a four-step process—Trigger, Action, Variable Reward, and Investment—that guides readers in building products people can’t put down. The book blends psychology, behavioral economics, and real-world examples to offer actionable insights into what makes a product addictive, while also addressing the ethical considerations of designing for habit formation.