Lessons from “Harper Collins India Predictably Irrational by Dan Ariely
by “Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely, published by HarperCollins India, delves into the quirks and biases that influence our everyday decisions. Ariely, a behavioral economist, challenges the notion of human rationality, revealing that our choices are often far from logical. Through engaging experiments and compelling anecdotes, the book uncovers how emotions, social norms, and cognitive biases lead us to make seemingly irrational decisions. It’s a fascinating exploration of the predictable patterns behind our irrational behavior, offering insights that can help us better understand ourselves and improve our decision-making.”