August 29, 2025

Lessons from “The Lean Startup” by RIES ERIC

The Lean Startup by Eric Ries revolutionizes the way businesses approach innovation and growth. It introduces a methodology centered on rapid experimentation, validated learning, and a focus on customer feedback. The book guides entrepreneurs in creating successful startups by minimizing waste, quickly iterating on ideas, and making data-driven decisions. With its core principles like the Build-Measure-Learn feedback loop, Minimum Viable Product (MVP), and the concept of pivoting, The Lean Startup offers a blueprint for building sustainable businesses in today’s fast-paced, uncertain market.

25 Lessons from “HOOKED” by Nir Eyal

**”Hooked: How to Build Habit-Forming Products” by Nir Eyal** is a must-read for entrepreneurs, product designers, and marketers looking to create products that captivate users and encourage repeat engagement. Eyal introduces the Hook Model, a four-step process—Trigger, Action, Variable Reward, and Investment—that guides readers in building products people can’t put down. The book blends psychology, behavioral economics, and real-world examples to offer actionable insights into what makes a product addictive, while also addressing the ethical considerations of designing for habit formation.