25 Lessons from “Start With Why” by SINEK SIMON
by “Start With Why” by Simon Sinek explores a powerful approach to leadership and business success by emphasizing the importance of starting with a clear purpose. Sinek argues that successful individuals and organizations are driven by a strong sense of “why”—a core belief or mission that inspires and motivates. In the book, he introduces the Golden Circle model, which consists of three layers: Why, How, and What. By focusing on “why” (the purpose behind actions) rather than just “what” (the product or service) or “how” (the process), leaders can create more meaningful connections with their audience, drive innovation, and foster loyalty. Sinek’s insights are valuable for anyone looking to lead with purpose, inspire others, and achieve lasting success.